Launch & project management
Permits, inspections, contractors, vendors, interior design, timelines, recruiting, and onboarding.
Case studies / GH Beauty
From empty space to a fully operating beauty business.
GH Beauty replaced 15 disconnected systems—plus the spreadsheets, texts, and sticky notes behind its launch—with one integrated Business Operating System.
The ambition
01A luxury experience without an enterprise-sized technology budget.
Hanieh imagined GH Beauty as an elevated beauty lounge: premium hair styling, manicures, pedicures, aesthetic treatments, and a café serving artisan coffee and fresh juice. Every detail would reflect quality and care.
But before opening day, she also had to become a construction project manager, an HR department, and an IT systems integrator. Permits, contractors, recruiting, onboarding, bookings, memberships, payments, inventory, payroll, marketing, and reporting all had to come together at the same time.
Instead of running one business, GH Beauty was on track to manage fifteen software vendors before opening its doors.
The problem
02“All-in-one” still meant disconnected.
One platform handled appointments. Another handled payroll. Others covered inventory, memberships, the website, the app, marketing, and project management. Each came with a separate bill, setup process, support team, and slightly different copy of the business’s data.
Custom development firms offered connected solutions, but most estimates started near $300,000 before ongoing integrations and support. For a first-time small-business owner, that was the difference between opening and not opening.
The approach
03One database. One login. One operating system.
Solid Logical proposed a Business Operating System that could support GH Beauty from its first permit application to its thousandth appointment. The platform first managed the business of building the business, then became the system that ran it after opening.
Permits and inspections became milestones with due dates. Contractor schedules, designer deliverables, and vendor walkthroughs moved onto one shared timeline. Recruiting, interviews, offers, and onboarding lived in the same system, so the first stylists were ready before they clocked in.
See BOS for your business →What BOS delivered
04Customer experience
Online booking, customer portal, mobile app, memberships, loyalty, gift cards, messaging, and service history.
Business operations
Scheduling, point of sale, payments, inventory, suppliers, purchase orders, expenses, and reporting.
Employee management
Scheduling, shift management, time clock, payroll integration, HR records, training, and performance.
Marketing & events
Website, promotions, SMS and email campaigns, reviews, gallery management, and event planning.
Leadership
Executive dashboards, revenue, membership and utilization reporting, forecasting, and tax reporting.
The outcome
05A launch platform that kept delivering after opening day.
The same event tools used to stand up the salon became a growth engine for the grand opening, seasonal sales, and in-salon experiences. Because sales, expenses, payroll, and purchase orders already live together, GH Beauty’s annual tax package compiles automatically and takes under an hour of owner review.
Measure
Custom route
Solid Logical BOS
Implementation~$300,000~$75,000
TimelineMonths~1 month
Software vendors151
Ongoing spendBaseline~70% lower
Annual tax prepDaysUnder 1 hour
A blueprint for modern small businesses
Build the business. Don’t become its systems integrator.
By consolidating the technology underneath the business—before, during, and after launch—Solid Logical let GH Beauty focus on creating an exceptional experience for every client who walks through the door.